Fredrik has been involved in the world of sports since 1983, a sports journalist who changed career direction and was responsible, along with partner Michele Mouton, for creating The Race Of Champions and The ROC Nations Cup. The event has been running for over 25 consecutive years and is now broadcast in over 180 countries worldwide. Fredrik is President of The Race Of Champions organising committee.
Fredrik has managed a variety of sporting personalities in motorsport, football and golf. In 1996 he received his official FIFA Player’s Agent licence. Fredrik has negotiated agreements with major global corporations, governments and teams in Germany, USA, China, Italy, England, Spain, France, Thailand, etc. Fredrik is fluent in five languages and has also obtained an MBA from USE (Cum Laude).