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    • Study TV exposure Michelin

Study TV exposure Michelin – Download the report

This study of the international TV exposure for MICHELIN from the 2012 Race Of Champions was conducted by the independent German research agency Sport+Markt.

  • The value of the TV exposure for MICHELIN was estimated to over 10 million Euros*
  • The MICHELIN brand was visible for over 2 hours and 9 minutes on the global Live TV broadcast
  • The MICHELIN brand was seen on TV for more than 420 hours, accumulated across all countries for the Live and Highlights broadcasts

*The study does not include re-runs on the various TV Channels, or the value of exposure on internet,
in print media, social media, etc. which means the total value is likely to be significantly higher.