Case Studies
ROC spectator profile Wembley Stadium – Download: Database Profiling of attendees
For the marketing survey at the Race Of Champions in Wembley Stadium in December 2007, an independent agency interviewed 1000 spectators randomly selected from all different grand stand categories. The interviews were made both at the stadium and by phone in the weeks following the event.
The results enabled the agency to draw up the spectators’ profiles and to measure their satisfaction.